Focus and Theses

Focus and Theses

Answers to common questions.

What types of companies do you invest in?

We invest in companies raising Pre-Seed, Seed, and Series A rounds as minority investors. We do not lead rounds or set terms. Our check size ranges from $50,000 to $500,000+ depending on the stage, terms, strategy, and fundamentals.

Do you have a specific focus or thesis?

No, we are intentionally industry agnostic and unconstrained. We like to follow our intellectual curiosity and believe that looking at the best businesses broadly helps us connect dots that others don't see and spot divergent opportunities. As investors our only goal is to back the world's best founders and help them build durable, groundbreaking businesses.

That said we do have a handful of what we call "default no" categories. These include CPG and D2C businesses that are capital inefficient, expensive to scale, and less than durable (and profitable) on average once built.

What do you look for in teams and companies?

While every investment is different we tend to invest because of some combination of team, strategy, value proposition, and long-term business fundamentals. We're unafraid to invest against the grain and have a long history of investing in non-consensus ideas. Regardless of the industry, we like businesses that solve acute pain points, benefit from recurring usage, and can capture a substantial portion of the value they deliver to customers. We look for teams with aligned values focused on building their business over a decades-long time horizon.

How do you work with entrepreneurs and companies?

We most often add value by working with founders and their teams as design partners—helping with everything from recruiting to regular creative reviews. Our founding partner Daniel Scrivner has over two decades of experiencing building world-class products, brands, and design teams at companies including DDB, Apple, and Block.

Do you invest outside of the United States?

Yes, historically around 10% of our investments and acquisitions have been done outside of the United States in countries as far-ranging as Israel, New Zealand, United Kingdom, and the United Arab Emirates. Our goal is to back the best founders around the world, regardless of where they happen to be building their companies.

What’s the best way to get in touch?

If you'd like to pitch us, please spend time putting together a compelling, thoughtful BriefLink and send it to us at We typically respond within 2-3 days. When we think there's a potential fit, we can typically make a decision within 7 days and close very quickly in 48 hours.